“Girlfriend mo na ba ‘ko?”
“Ayoko nga! Demanding ang mga girlfriend. Gusto gan’to, gusto ganyan! Ewan.”
“Gusto ko lang naman ng McDo fries, eh.”
These lines from a commercial for the fast food chain McDonald’s best illustrate the major point of George Homans’ Social Exchange Theory: people in relationships seek to gain maximum rewards at minimum costs. Rewards and costs can constitute anything from financial support, to a feeling of acceptance, to an order of fries. The McDonald’s commercial featuring two preschool kids debating the status of their relationship concludes thusly: all the girl wants is fries, and the little boy, after making the life-changing realization that love can be bought, has his first girlfriend.